Leverage technology in the Sales Process and Scale Your Business Exponentially.
You can NOT rely on the phone to just ring!
In the past sales, marketing and advertising were different. Build a sales team. Have them make cold calls, set up booths at trade shows and attend a few golf outings. Very 1970 ish.
Schedule a “swing” every month or calendar quarter for a specific region. Get in the car and visits customers in that region. Pray for seat time in front of a decision maker and hope for a sale.
Make enough contacts, phone calls and customer visits and sales will be made. Even a small percentage of the cold calls will lead to sales.
Sales has always been a number game, and it always will be! Technology has evolved and changed the sales process and the sales cycle. Few companies have embraced this change.
Confirmation
At a recent industry trade show at McCormick Place in Chicago conversations with sales executives at large companies confirmed this.
More than one director of sales or executive said they wait for the phone to ring.
…“Wait for the phone to ring.” This company does over $100M in sales and that is the answer?
The phone does not just ring. If it did how do you scale? You can’t. If you can’t scale you cannot grow.
There is an opportunity for companies to leverage technology in their sales process. Early adopters will be able to scale their business development and will dominate their market.
“Old school” sales processes should not be discarded. They should be complimented with current technology.
Leveraging Technology
.com Analytics
Retargeting and Remarketing ads
In coming leads tracked, how many and how often
Contact info entered into a minable data base
Automated voice, SMS and email contact and follow up
Social Platforms
And more!
Systematically applying technology to the sales process drives sales and profits. It makes business development scalable.
Leverage technology in the Sales Process and Scale Your Business Exponentially.
You can NOT rely on the phone to just ring!