Possible Million Dollar Return on this ONE Investment, Relationships!
Relationships are no different than a piggy bank.
Just like putting pennies, nickels and quarters in the bank ensure the day you bust the bank open there is money… relationships need a consistent investment for the same reason.
The day you want to leverage that relationship there must be something there. This means a REGULAR Investment must be Made!
“SAYING HELLO DOESN’T HAVE AN ROI. IT’S ABOUT BUILDING RELATIONSHIPS.”
– Gary Vaynerchuck
If you must set an appointment on your calendar to make the investment, do it.
The return will be exponential.
Ways to Make a Continued Investment
- Pick up the phone and call
- Send a message or email
- Meet for Lunch
- Volunteer and get involved with their organization or charity
- Put birthdays on the calendar and mail a car
Make the investment.
You will be glad you did.
When the time comes and you bust the bank open, people will be there.
Just like pennies, nickels, and dimes in a piggy bank.
No investment, no return.
In some case the return could be worth millions.
Early in my entrepreneurial career I learned this lesson the hard way. At the time I owned a training and coaching business.
One day I got an email with
Subject: Re: ZenZen’s Nutritionist in DeKalb
Date: May 6,
ZenZen was Dick ZenZen. A super successful powerlifter and powerlifting coach. He was a friend and client. Turns out he referred me to an athlete then playing for the 49’ers.
I worked with the with the athlete off and on for a year. The athlete grew up minutes down the road from my office
After one of our meetings he said he would be back in town for a few weeks during the coming summer for a foundation he started doing stuff with young athletes and asked me to be part of it.
I had every intention. But intention does not equal action. I never followed up and got involved.
Shortly after this, I purchased a commercial gym and added sport performance training.
What if I had made investment in that relationship?
The next time I worked with an athlete in the NFL I made regular investments. Impossible to put a dollar value on the return from doing so. Yes, I learned my lesson.
Make the investment.